The Limits of Perfection, a film by SUEK (Siberian Coal Energy Company) has won a gold prize at the Cannes Corporate Media & TV Awards, one of the world’s most prestigious corporate film festivals.
The film follows an ordinary day in the life of miner Evgeni Kosmin, foreman of the treatment team at AO SUEK-Kuzbass’s V. D. Yalevskii Mine. The video is accompanied by the reflections of Twice Hero of the Soviet Union Cosmonaut Alexei Leonov, world-famous conductor Yuri Bashmet, Olympic hockey champion Vyacheslav Fetisov, and Russian Folk Artist Sergei Garmash, on the qualities required to succeed in one’s profession. For the hockey player, it is determination to win. For the cosmonaut, it is keeping control in any situation, however stressful, and mastering the unexplored. For the conductor, it is successfully managing a large group of people. For the actor, it is skill and dedication to the calling. This relatively short film explains how an ordinary miner also has these qualities in his work.
This year’s Cannes Corporate Media & TV Awards had a record number of participants; over 1,000 applicants from dozens of different countries. The jury of experts from different countries voted the SUEK project a winner in one of the most fiercely contested nominations: Corporate Films and Videos, А6 – Integrated Communication.
“Today, a miner must be seen as an operator of many different underground machines. The profession has long since become intellectual, and the traditional miner’s pick is now consigned to the museum”, explains Pyotr Pintusov, Deputy Director-General of AO Kuzbass and producer and author of the film. “Our project depicted Russia, Kuzbass and all of the country’s coal industry. I am very proud that we have won the recognition of the worldwide community through corporate media.”
“The Limits of Perfection” has already won Russian and international awards. In May 2018 the film won a Silver Screen award at the US International Film & Video Festival in Los Angeles. In Russia it won the All-Russian Mass Media Competition and the TEK Press Services and Media-TEK 2017 regional authority competitions, being nominated for “Popularisation of TEK professions”, and winning a grand prix in the “Siberian Silver Archer Award”.
The film was premiered at a Presidential Evening in the Kremlin, in honour of the 70th anniversary of “Miners’ Day”, with Russian President Vladimir Putin in attendance.
The film can be seen on https://www.youtube.com/watch?v=ULfT92ALSEk
For information: SUEK is one of the world’s leading coal-mining companies, Russia’s largest coal producer, the largest coal provider on the Russian internal and export market, and one of Siberia’s largest heat and electrical energy producers. SUEK’s extraction, processing, energy, transport and service industries are found in 11 Russian regions. SUEK employs over 66,000 people. Its principal shareholder is Andrey Melnichenko.