We sell coal to a long-standing and diverse customer base through our established distribution and trading platform. Our products are sold in more than 35 countries internationally with the help of our representative offices worldwide. We maintain a strong focus on the key markets of Asia-Pacific and Europe. More than 80% of international sales are direct to end users.
We continue to expand our presence in international markets, primarily in China. We have made real progress in developing business to Japan and established long-term business in new markets such as Malaysia, Hong Kong and Sri Lanka.
In Europe, we have a strong retail network in Poland which we intend to expand. We also plan to increase sales to Mediterranean markets such as Italy, Morocco and Israel. Our coal sales in Russia are principally to power plants under long-term contracts. This creates an important synergy for us, providing stable demand from locations close to our mines.